Cane & Berry
Packaging

Description

Project Title: 7-Eleven Coffee Cup Design
Creative Direction: Ryan Brant
Client: 7-Eleven
Senior Designer: Chris Beringer
Agency: Theory
Overview: 7-Eleven was embarking on a journey to revamp their package designs, now extending to their hot beverage cups. With a focus on capturing the attention of younger demographics, I took the helm in crafting design that departed from the conventional branding of 7-Eleven. Our goal? To infuse a breath of fresh air into their visual identity. Drawing inspiration from nature's bounty and the essence of coffee's raw ingredients, our concepts aim to forge a tangible connection between local coffee growers and the cherished journey from farm to cup.